Being one of the top three hair cosmetic brands in the world, the Henkel-brand Schwarzkopf represents quality, expertise and innovation for more than 111 years now

The brand Schwarzkopf enjoys full trust of consumers as well as professional hair dressers. That inures to the benefit of every product innovation that is launched under the name of Schwarzkopf.

As a head brand for a wide portfolio of legendary product brands, such as SchaumaTaftPaletteGliss Kur, Seborin, Schwarzkopf proved its effectiveness. The well known trademark is placed on every product package and appears prominently in every television ad.

The brand’s success and its consumer’ satisfaction are the result of consistently meeting the high expectations that are expressed through the slogan \"Professional Hair Care for you\". Today, Schwarzkopf is represented in 50 countries worldwide.

Consumer rating confirmed: Schwarzkopf - one of the \"Most Trusted Brands\"

A proof of the great trust that consumers have in Schwarzkopf: For 9 years in a row the readers of the magazine Reader’s Digest awarded Schwarzkopf the \"Most Trusted Brand\" award.

For the 9th time in a row consumers showed their trust in the brand Schwarzkopf. In 2009 Schwarzkopf was again one of the \"Most Trusted Brands\", brands that the consumers associate the greatest trust with.

In terms of hair care consumers voted for Henkel’s proven quality for the 9th year in a row: Schwarzkopf still is the number one choice for German consumers. There were 124 hair care brands in the corresponding category, among which Schwarzkopf is the most trusted one.


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